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Marketing This 1080 hour program
introduces students to marketing, retailing, and merchandising. Other
topics include selling, advertising, management, visual merchandising,
human relations, safety, applied economics, communications, and business
math. Class is held in a classroom in the Lifelong Learning Center at
the Schuylkill Mall. Students are given the opportunity to actually work
at various jobs in different kinds of retail stores.
SALESMANSHIP ~
90hr/3cr
Personal and economic aspects of selling
through the actual selling process. Product analysis, buying, sales,
ethics, and consumer buying habits.RETAILING
~ 90hr/3cr
Merchandising, store operations, control and
credit, sales promotion, employee relations, and retail operations with
balance between the sales, buying, and planning.
VISUAL MERCHANDISING ~90hr/3cr
An awareness of the various theories, styles,
and designs applied in display is developed and taught in this course.
Students use basic visual merchandising techniques to devise their own
display and those in various retail settings.
APPLIED ECONOMICS ~ 90hr/3cr
The basic concepts of economics identified by
the National Council on Education. Theoretical learning is enhanced by
the experience of organizing and operating a business by a computerized
simulation and monthly visits from a business consultant.
PERSONAL COMPUTER BASICS ~ 90hr/3cr
The foundation necessary for completing
Marketing concepts and projects. Some elements include Windows, Letter
Styles, and Print Shop.
MARKETING INTERNSHIP I ~ 90hr/3cr
Students intern with a variety of employers to
learn a specialized marketing area. Workplace activities may include
special projects, a sample of tasks from different jobs, or tasks from a
single occupation. This does not include financial compensation.
ADVERTISING ~ 90hr/3cr
An introduction to the fundamentals of
advertising: promotions, effective messages, and advertising formats.
Students design and create advertisements.
MARKETING RESEARCH ~ 90hr/3cr
Revolves around marketing surveys which are
designed , utilized, and evaluated by the students and a business
mentor. Basic techniques in marketing research are taught as an
important part of the learning-by-doing concept.
PERSONAL COMPUTER APPLICATIONS ~ 90hr/3cr
Students will develop budgets, checking programs, business cards,
letterheads, and advertising projects. Microsoft Word is used along with
Printshop Deluxe.
HUMAN RESOURCE MANAGEMENT ~ 90hr/3cr
An analysis of the personnel functions in business
and industry are studied. Topics to be covered include selection, placement,
training, and the function of managerial responsibilities in a business
setting.
MARKETING INTERNSHIP II ~ 90hr/3cr
Students intern with an employer to learn a specialized Marketing
area. Workplace activities may include special projects and a variety of
tasks from different jobs in this establishment.
ELECTIVES
EXTENDED MARKETING INTERNSHIP ~ 90hr/3cr
Students intern with an employer to learn about a specialized
Marketing Area. This may be excluded if Co-Op is taken.
JOB SHADOWING ~ 90hr/3cr
Students may choose to pursue time shadowing in a business related
to marketing. This may be excluded if co-op is chosen.
COOPERATIVE EDUCATION ~ 90hr/3cr
Instruction is paralleled by academic and vocational studies in this
two semester program. A related job in the marketing and retail field is
usually compensated financially by a co-op station.
INSTRUCTORS:
Suzanne E. Kern
Cooperative Education Certification, Temple University
Masters Equivalency, Temple University (Marketing)
B.S., Millersville University (Secondary English)
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